Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation
Five key areas where you can contribute the most value.
Navigating Law Firm Mergers: Communication, Culture, And The Marketer’s Influence
Mergers are far more than a press release, and they reverberate through every layer of the firm.
Legal Is Changing. And NeoSummit Is Where The Future Is Being Built.
Legal and operational leaders are gathering May 6–7 in Fort Lauderdale to confront the questions the industry hasn't answered—with a keynote from Amanda Knox setting the tone.
Marketing Roundup: A Self-Forged Legal Path, Predicting The Future And Investment Guidance
Get a roundup of the latest from the Legal Marketing Association.
Generative Engine Optimization: How To Make Your Law Firm Visible In AI Answers
What is GEO, should you be worried about it, and how can you make sure your law firm is visible in all these AI search answers?
Stat(s) Of The Week: Legal Marketing In The AI Age
How are budgets trending?
Introducing The 2025 Legal Marketing Decision-Makers Survey!
Insights from over 100 marketing and business development leaders — on everything from AI to attracting new clients.
LexisNexis Practical Guidance Rolls Out Dedicated Practice Area for AI & Technology
The new generation of AI-related legal issues are inherently cross-disciplinary, implicating corporate law, intellectual property, data privacy, employment, corporate governance and regulatory compliance.
Marketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies
Insights from the Legal Marketing Association.
Elevating Legal Marketing Through Strategy, Coaching, And Technology
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Marketing Roundup: Diverse Leadership, Strategic Pricing, Data-Driven Client Service
What you missed this month from the Legal Marketing Association.
Legal Marketing Leaders: How Is Your Department Evolving?
Please share your insights in this (always) brief and anonymous survey from Above the Law and the Legal Marketing Association.
What Even Is AI ‘Competence’? It Depends.
Takeaways from a Legalweek panel on evolving malpractice risks.
Marketing Roundup: Generating ROI, Driving Associate Retention, Finding Opportunity In Retirement
What you missed this month from the Legal Marketing Association.
Marketing Roundup: What Clients Really Want, Cross-Firm Relationships, Debates About DEI
What you missed this month from the Legal Marketing Association.
Conquering Conferences: Enjoying Small Victories
It's the small steps and the individual moments that create the most memorable experiences.
Conquering Conferences: Embracing New Conversations
How you can bring vibrant energy to each new interaction.
Conquering Conferences: The Art Of The Graceful Exit
Knowing how to bow out gracefully is key to maintaining your social finesse.