Email Newsletters That Survive Apple’s Privacy Changes
For law firms still trying to figure out the best way to handle the transition, there are a number of options.
Legal Marketing And Business Development: What Lawyers Need To Know To Grow A Practice
Legal marketing and business development are not the same. Learn how lawyers can use both to build visibility, trust, referrals, and a stronger book of business.
Learning After Law School
Once you’ve got your law degree, how do you keep your professional skills up to date? Share your perspective in this brief survey, and you may be eligible to win a $250 gift card.
How To Use Client Success Stories To Gain Trustworthiness
Building trustworthiness is a long game.
Reputation Repair: What To Do When A Bad Review Hits Google
You don’t have to wait for a truly 'bombshell' negative review to hit Google before you seek a consultation with a digital marketing agency.
Making Your Law Firm’s Culture A True Differentiator
Today, learning to articulate an authentic culture is a business development imperative.
How To Build Authority Through Guest Posting And Digital PR
To truly capitalize on the opportunity a guest post affords, work with your digital marketing team to ‘connect the dots’ by ensuring you showcase your authority on closely related topics across multiple digital surfaces.
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
‘Who’s On Your Board?’: Reflections From LMA26
These insights offer a glimpse of what can shape the second half of the year for the LMA community.
Marketing Roundup: Choosing Your Board Of Advisors, What Parenting Teaches Us About Communication, And More
A roundup of the latest from Strategies & Voices, the official online publication of LMA.
Legal Marketing Association President Rachel Shields Williams On AI, Innovation, And Why People Still Come First
A conversation on how AI is reshaping the work of legal marketers, and why the marketing community is uniquely positioned to help law firms with AI.
Marketing Roundup: Wading Into Politically Charged Waters, Culture Differentiation, And The Push And Pull Of AI
Get a roundup of the latest from the Legal Marketing Association.
Schenck Price Competes Smarter With Lexis+ With Protégé
LexisNexis sat down with John Ursin, Managing Partner at Schenck Price, to learn how the firm is using legal AI to strengthen client service and daily legal work.
Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation
Five key areas where you can contribute the most value.
Navigating Law Firm Mergers: Communication, Culture, And The Marketer’s Influence
Mergers are far more than a press release, and they reverberate through every layer of the firm.
Marketing Roundup: A Self-Forged Legal Path, Predicting The Future And Investment Guidance
Get a roundup of the latest from the Legal Marketing Association.
Generative Engine Optimization: How To Make Your Law Firm Visible In AI Answers
What is GEO, should you be worried about it, and how can you make sure your law firm is visible in all these AI search answers?
Stat(s) Of The Week: Legal Marketing In The AI Age
How are budgets trending?