‘Who’s On Your Board?’: Reflections From LMA26
These insights offer a glimpse of what can shape the second half of the year for the LMA community.
Marketing Roundup: Choosing Your Board Of Advisors, What Parenting Teaches Us About Communication, And More
A roundup of the latest from Strategies & Voices, the official online publication of LMA.
Keeping Law School Accessible When Federal Loans Fall Short
As federal borrowing caps tighten financing options for law students, one organization is stepping in to negotiate the terms they can't secure alone.
Legal Marketing Association President Rachel Shields Williams On AI, Innovation, And Why People Still Come First
A conversation on how AI is reshaping the work of legal marketers, and why the marketing community is uniquely positioned to help law firms with AI.
Marketing Roundup: Wading Into Politically Charged Waters, Culture Differentiation, And The Push And Pull Of AI
Get a roundup of the latest from the Legal Marketing Association.
Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation
Five key areas where you can contribute the most value.
Navigating Law Firm Mergers: Communication, Culture, And The Marketer’s Influence
Mergers are far more than a press release, and they reverberate through every layer of the firm.
How Checkbox’s ‘Legal Front Door’ Can Transform Your Workflow
Leveraging agentic AI to triage, prioritize, and automate the law department inbox.
Marketing Roundup: A Self-Forged Legal Path, Predicting The Future And Investment Guidance
Get a roundup of the latest from the Legal Marketing Association.
Generative Engine Optimization: How To Make Your Law Firm Visible In AI Answers
What is GEO, should you be worried about it, and how can you make sure your law firm is visible in all these AI search answers?
Stat(s) Of The Week: Legal Marketing In The AI Age
How are budgets trending?
Introducing The 2025 Legal Marketing Decision-Makers Survey!
Insights from over 100 marketing and business development leaders — on everything from AI to attracting new clients.
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
Marketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies
Insights from the Legal Marketing Association.
Elevating Legal Marketing Through Strategy, Coaching, And Technology
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Marketing Roundup: Diverse Leadership, Strategic Pricing, Data-Driven Client Service
What you missed this month from the Legal Marketing Association.
Legal Marketing Leaders: How Is Your Department Evolving?
Please share your insights in this (always) brief and anonymous survey from Above the Law and the Legal Marketing Association.
Marketing Roundup: Generating ROI, Driving Associate Retention, Finding Opportunity In Retirement
What you missed this month from the Legal Marketing Association.